The impact on the landscape, environment and society of new productive chains in a mountain area: strategies, analysis and future perspectives

Zootechnical farms enhance the preservation and valorization of the environmental value of the surroundings in marginal areas, such as the mountains of Friuli Venezia Giulia. An important tool for relaunching mountain animal husbandry can be the promotion of an appropriate policy to maintain and develop local food chains, supporting typical products, tightly related to the peculiarity of the agro-ecosystem. The aim of the chain Carne della Montagna Friulana-Carne di Qualità is to create a cooperation among primary producers, transformation companies, sellers and research institutes, in order to develop innovative pathways throughout the production of meat in Carnia (UD). The project was designed in 2007/08 but it was operative from 2010, with a first batch of animals. The stakeholders subscribed a chain agreement, adopting production guidelines and a commercial trademark. Since the meat is not yet ready, the present paper is, in part, an analysis of the preliminary modification of the operative context and, in part, a previsional examination of the possible effect of the activation of this production chain on the area. The results investigated economic, social, landscape, technical and technological (related to food safety) elements. It can be observed, by an introductive evaluation, that this productive circuit may valorize the resources of this mountain area and can enhance zootechnics in mountain areas. The guidelines allow a vertical integration throughout the production path, coordinating all the operators. This type of production can be considered a niche product, related to the territory, with the maximum guarantee for the consumers. The environmental worthiness is the recovering and the improving of these marginal, agricultural areas. Actually, an overall evaluation can be done only from the summer of 2011, when data such as the organoleptic and qualitative characteristics, selling prices, level of appreciation by the customers and landscape effects will be available.